About SuisseStores

SuisseStores provides several benefits like:

• Real-Time Store Information: Customers can access real-time information about store hours, locations, product availability, and special promotions, making it easier for them to plan visits. This increases foot traffic as shoppers can check whether a product is available before traveling to the store.
• Mobile-Friendly Store Locator: A well-designed store locator that integrates with mobile maps or GPS helps customers quickly find the nearest store, along with directions, opening hours, and services like curbside pickup or BOPIS (Buy Online, Pick Up In-Store).

2. Seamless Omnichannel Experience

• Integration Across Channels: Displaying store information on digital platforms strengthens the omnichannel shopping experience by allowing customers to switch between online and offline seamlessly. For example, a customer might browse products online, see where they are available in a nearby store, and then decide to purchase in person.
• Click-and-Collect Integration: Offering in-store pickup options encourages customers to engage with physical stores after purchasing online, making the shopping journey smoother and more flexible.

3. Drive Foot Traffic to Physical Stores

• Store-Specific Promotions: By highlighting exclusive in-store deals or events on digital platforms, retailers can entice customers to visit physical locations. These promotions also allow retailers to differentiate between online and offline offerings, giving customers an incentive to visit in person.
• Local Inventory Ads: Digital platforms can showcase real-time local inventory, driving foot traffic by informing customers of product availability in nearby stores. Google’s Local Inventory Ads, for example, help customers see whether an item is in stock at their local store, increasing the likelihood of in-person visits.

4. Enhanced Personalization and Targeting

• Localized Marketing: Retailers can leverage data from physical store interactions to tailor digital marketing campaigns. By integrating store information with customer data, businesses can send personalized notifications or promotions to customers based on their proximity to a store, previous visits, or purchase history.
• Location-Based Alerts: Retailers can use location-based services to send push notifications about store-specific offers, nearby events, or product restocks, enhancing engagement with customers in real-time.

5. Build Trust and Transparency

• Store Reviews and Ratings: Displaying store-specific information, including customer reviews, photos, and ratings, helps build trust and credibility. Customers are more likely to visit a store if they can see positive feedback and reviews from other shoppers.
• Authenticity: Sharing details like in-store employee expertise, unique store services, or community involvement fosters a sense of transparency, giving customers more reasons to trust and engage with the brand.

6. Support for High-Involvement Purchases

• Appointment Booking for Consultations: For products that require personal consultation (such as home appliances, luxury goods, or electronics), digital platforms can allow customers to book in-store appointments with sales associates. This bridges the gap between online browsing and personalized, in-store support.
• In-Store Events and Demos: Physical store information, including upcoming events or product demonstrations, can be highlighted online, creating excitement and providing customers with another reason to visit in person.

7. Boost Customer Loyalty and Engagement

• Loyalty Programs Integration: Digital platforms can provide real-time information about in-store loyalty programs, reward points, and special member offers, encouraging frequent store visits and engagement. Customers may be more motivated to visit a store if they know they can redeem loyalty points or access members-only discounts.

8. Efficient Return and Exchange Options

• In-Store Returns for Online Purchases: Displaying store locations and return policies online allows customers to see where they can return online purchases in person. This provides convenience, reduces friction in the return process, and increases the likelihood of additional in-store purchases during returns.